Mastering social selling like a boss - How to use social media to develop sales performance.pdf

Mastering social selling like a boss - How to use social media to develop sales performance

Sylvie Lachkar

Over the past decade, social networks have completely changed corporate communication modes, including commercial communication. Despite beginning as purely personal, social networks have become business tools, used for collecting and sharing information and strengthening links between companies and their clients. How can sales forces take advantage of this new situation ? This is what the two authors, Sylvie Lachkar and Hervé Kabla, examine in this guide for both sales engineers and their managers, marketing teams and company management. Combining theoretical and practical presentations, this book features real life examples taken from multiple sectors such as services, industry, engineering, software and education. It will not only serve to strengthen your sales expertise, but will also help you use your network to serve your commercial performance. Sylvie Lachkar has worked her way up the ranks of the major technology companies (software publishers, manufacturers, consulting ? rms) over the past 25 years, in marketing, management partner, business development and training roles. She now runs the SAP Social Selling program for EMEA (Europe, Middle-East, Africa). For the last two years, she has worked in Europe, supporting sales teams in their use of social media. She is an expert in networking, and therefore knows how to use social networks to their full, powerful, potential. Hervé Kabla is president of Be Angels, a social media and digital agency that helps several B2C and B2B companies in developing their social media strategies. He appears regularly at conferences or training sessions on social selling. A blogger and ingeneer, he is the co-author of ‘Mastering digital marketing like a Boss.

Mastering social selling like a boss - Hervé Kabla, Sylvie ... Mastering social selling like a boss How to use social media to develop sales performance Hervé Kabla, Sylvie Lachkar (0 avis) Donner votre avis. 178 pages, parution le 15/03/2017 Livre papier. 29,90 € Livre numérique. 13,99 € Expédié sous 3 jours Livraison à partir de 0,01€ dès 49€ d'achats Pour une livraison en France métropolitaine. QUANTITÉ. Ajouter au panier

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Mastering social selling like a boss - How to use social media to develop sales performance.pdf


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Notes actuelles

Sofya Voigtuh

Write it down, and make a list of all the things you do not like about emails you receive ... Please do not hesitate to share your insights on social media! ... Both brick-and-mortar and online buyers use digital channels at least once in their ... cross selling is obviously about increasing your sales performances through an item ...

Mattio Müllers

The use of social media in sales: Individual and ... The use of social media in sales is driven by the company’s competence and customers’ engagement with social media. • Selling companies must train executives on social media, develop a strategy, and communicating it effectively. • Companies should measure social media usage at the sales organization level, and not only at the

Noels Schulzen

26 Apr 2016 ... Social selling is when sales people use social media to find and ... The study found that when you look at all sales KPIs (key performance indicators) – quota attainment, ... To build your network, use a tool like Followerwonk.

Jason Leghmann

Achetez et téléchargez ebook Mastering Social Selling Like a Boss: How to use social media to develop sales performance (English Edition): Boutique Kindle ...

Jessica Kolhmann

How to create a social media sales strategy that … That’s how social media is selling for them and can sell for your professional services business too. #2 Telling your ‘unique story’ (nobody cares!) Contrary to popular opinion, it’s best to resist telling customers all about your business, your “unique story” as part of your social media sales strategy. Instead, promise them a cure for an expressed pain and take them on a journey